News

WTAE Channel 4 Named Official Media Partner of the 2026 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events

11.09.25

PITTSBURGH  – P3R announced today that WTAE Channel 4 has been named the official media partner of the 2026 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events, bringing participants, spectators, and the entire Pittsburgh community unprecedented access to marathon weekend coverage.

As part of this partnership, WTAE Channel 4 will produce and air the most comprehensive broadcast coverage in the event’s history, including:

  • A special episode of The Chronicle highlighting the stories, spirit, and impact of the Pittsburgh Marathon.
  • Live coverage throughout Marathon Weekend including:Pittsburgh Live Well Expo presented by GNC, featuring sneak preview of marathon weekend kickoff Saturday’s “Family Day” festivities, showcasing the UPMC Health Plan/UPMC Sports Medicine Pittsburgh 5K Run, U. S. Steel Pittsburgh Champions Mile, Sheetz Pittsburgh Toddler Trot, Chick-fil-A Pittsburgh Kids Marathon, and Pittsburgh Pet Walk. 
  • Sunday’s race coverage, including start line and finish line interviews and on-course neighborhood highlights, elite race updates, and inspiring human-interest stories.
  • A dedicated finish line camera streaming live on WTAE’s digital platforms (Very Local, wtae.com, and the WTAE mobile app) giving family, friends, and fans around the world a front-row seat to cheer on their runners.“

We’re proud to strengthen our partnership with WTAE Channel 4 for the 2026 DICK’S Sporting Goods Pittsburgh Marathon,” said Troy Schooley, P3R CEO. “Their dedication to powerful storytelling and community connection will showcase the incredible spirit of Pittsburgh’s running community. Together, we’ll make next year’s marathon weekend more accessible and inspiring than ever before.”

WTAE President & General Manager Charles W. Wolfertz III added, “Pittsburgh’s Marathon is one of the most inspiring and unifying weekends of the year. We’re proud to celebrate with the athletes, volunteers, and community that make it possible. Our station motto ‘We’re 4 Pittsburgh’ means our local broadcasting team is committed to delivering coverage that captures the heart, grit, and pride of this city.”

The 2026 DICK’S Sporting Goods Pittsburgh Marathon weekend, set for May 1–3, 2026, will celebrate the city’s resilience and spirit as runners from around the world take to the streets of Pittsburgh.

For more information or to register, thePittsburghMarathon.com.

About the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events

The Pittsburgh Marathon was held annually from 1985-2003. After a five-year hiatus, the DICK’S Sporting Goods Pittsburgh Marathon was relaunched in 2009 and debuted with a sold-out field of 10,000 participants. It has grown each year since, evolving from a single race day into a weekend of events for the whole family that annually attracts more than 40,000 runners. 

About P3R

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution.

As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming - including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more - that engage everyone in the Western Pennsylvania community and beyond. 

About WTAE CHANNEL 4

WTAE is a digital multi-media company providing news, weather, sports, information, and entertainment content on WTAE Channel 4, WTAE.com, Very Local and Cozi TV. Pittsburgh’s Action News 4 is honored with prestigious broadcast journalism awards including the Peabody and Edward R. Murrow Award. Pittsburgh’s Action Weather 4 is western Pennsylvania’s most recognized weather forecast provider and is available on air, online, and on smart phones. WTAE Channel 4, the ABC station in Pittsburgh, the nation’s 26th largest media market, is owned by Hearst Television.