News

PITTSBURGH, PA  – P3R proudly announces that the 2025 Run for a Reason Charity Program, presented by KeyBank, raised an impressive $1.4 million during this year’s DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. Since its inception in 2009, the program has generated more than $18 million to benefit local, national, and global charitable organizations.

“The Run for a Reason Charity Program exemplifies the power of community and collective impact,” said Troy Schooley, P3R CEO. “We are grateful to every participant, partner, and volunteer who contributed to this year’s success and helped make a meaningful difference in the lives of so many.”

A record-breaking 4,270 participants in the charity program inspired 15,666 individual donations across 48 official charity partners. Top fundraising charities in 2025 included:

• Urban Impact Foundation – $101,032.15
• UPMC Children’s Hospital Foundation – $77,461.11
• Cystic Fibrosis Foundation – $75,375.62
• American Cancer Society DetermiNation – $57,579.99
• The ALS Association – $48,312.13

The program’s impact extended well beyond fundraising totals. Vincent Fath, who completed his first-ever half marathon at the UPMC Health Plan Pittsburgh Half Marathon, was among this year’s top fundraisers—raising more than $25,000 in support of UPMC Children’s Hospital Foundation. The money he raised will be directed to the UPMC Mercy Burn Center and will be used to help support pediatric burn patients. 

“The Pittsburgh Half Marathon was a great event, but I’m not a runner by nature. I chose to participate because of the opportunity the Run for a Reason Charity Program provided,” Fath said. “Too often, we focus on things that only benefit ourselves or those closest to us, but the truth is, bad things happen to good people. We all have the responsibility to step up and show support through unforeseen circumstances. Any of us could find ourselves in need of help, and short on support, in a moment's notice—whether that be financial or emotional. It’s inspiring how good you can feel helping others that you may never meet."

Fath initially set his goal to raise $5,000 but exceeded that in just two days. He continued to raise his goals, and his friends continued to overwhelm him with their support and generosity.

“I’m so fortunate to have a wide network of friends that rallied behind me,” Fath said. “That’s the greatest takeaway for me right behind helping the kids. It’s a memorable moment for me, and I’m so grateful for every one of them. If their donations can bring a little hope and happiness to those kids, it was worth all the work that went into it.”

Charity runners were also celebrated at the KeyBank | UPMC Health Plan Pittsburgh BACK Half Marathon, an exclusive 13.1-mile experience that featured special race day bibs, unique medals, and a red carpet start line—all designed to recognize and reward their incredible fundraising efforts.

“At KeyBank, our purpose is to help the communities we serve thrive,” said Vic Laurenza, Market President for KeyBank in Western Pennsylvania. “The Run for a Reason Charity Program is a powerful example of how collective generosity can drive real, measurable change—and we’re honored to support the individuals and organizations making a difference every day.”

To learn more about the individuals making a difference through Run for a Reason, click here. For more information or to get involved with the Run for a Reason Charity Program, presented by KeyBank, visit www.thePittsburghMarathon.com/run-for-a-reason.

About the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events  

The Pittsburgh Marathon was held annually from 1985-2003. After a five-year hiatus, the DICK’S Sporting Goods Pittsburgh Marathon was relaunched in 2009 and debuted with a sold-out field of 10,000 participants. It has grown each year since, evolving from a single race day into a weekend of events for the whole family that annually attracts nearly 40,000 runners. Read more at: ThePittsburghMarathon.com  

About P3R  

P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. We strive to inspire any and all to move with us. Read more at: P3R.org