Toyota named official vehicle of the DICK’S Sporting Goods Pittsburgh Marathon and title sponsor of the Toyota Pittsburgh Kids Marathon
PITTSBURGH - P3R, Pittsburgh’s premier race organization, has announced a partnership extension with Toyota. The 3-year deal will name Toyota as the exclusive and official vehicle of the DICK’S Sporting Goods Pittsburgh Marathon and will also extend the company’s title sponsorship of the Toyota Pittsburgh Kids Marathon through 2019.
“The 13 Western PA Toyota Dealers are excited to extend this amazing partnership with P3R as the title sponsor of the Toyota Pittsburgh Kids Marathon and as official vehicle of the DICK’S Sporting Goods Pittsburgh Marathon,” said Stori Snider, Director of Partnerships at 186 Advertising. “These Toyota dealers are all about giving back to their local community and what better way than to help children learn about proper nutrition and exercise that could lead to a lifetime of running and fitness. Our goal was to help make marathon weekend a family event for all ages and create one of the largest kids marathon in the United States. We are accomplishing these goals and cannot be more excited to see what the future holds.”
Since 2011, Toyota has been the title sponsor of the Toyota Pittsburgh Kids Marathon. One of the largest youth races in the country, the 1-mile fun run starts near PNC Park and finishes at the official DICK’S Sporting Goods Pittsburgh Marathon finish line on the Boulevard of the Allies. Each year, the event attracts 6,500 children plus their parents.
“We excited to continue our partnership with Toyota and together inspire kids to lead healthy and fit lives,” said Troy Schooley, Senior Vice President, Partnerships and Sales at P3R. “Their support allows us to offer a top quality, fun community event that families can enjoy during race weekend.”
The partnership will include Toyota vehicles for event production as well as Toyota Rav4 hybrid that will serve as the lead pace vehicles for the DICK’S Sporting Goods Pittsburgh Marathon and UPMC Health Plan Pittsburgh Half Marathon.
Organized by P3R, the DICK’S Sporting Goods Pittsburgh Marathon is a world-class event with more than 38,000 runners. The race ignites the spirit of Pittsburgh, spanning 13 neighborhoods, boasting 9 festivals and featuring music-by-the-mile. Registration is now open for the 9th DICK’S Sporting Goods Pittsburgh Marathon weekend of events, May 5-7, 2017. To learn more or to register, visit: www.ThePittsburghMarathon.com
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 50 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people to move more places. For more information about Toyota, visit: www.toyotanewsroom.com
About the P3R
P3R is a nonprofit organization that is passionate about promoting the love of running and enhancing community access to health & fitness education and activities. Best known for organizing the acclaimed annual DSG Pittsburgh Marathon, we also run a variety of other high-quality races, events and health & fitness programs throughout the Pittsburgh region. While many of our races attract some of the nation’s highest-profile professional athletes, we offer activities for all ages and ability levels. The only criterion for participation is a desire to be happy, healthy and active! Read more at: www.P3R.org